You are the head of marketing for a clothing manufacturer in Japan. Your company specializes in producing

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You are the head of marketing for a clothing manufacturer in Japan. Your company specializes in producing humorous t-shirts, often relating to current events around the world. A lawsuit has been brought against your company at the International Court of Justice in The Hague, the Netherlands. A group of citizens in the Middle East has issued the lawsuit against your company on the grounds that one of your t-shirts is offensive to Islam and Muslim culture in general. The court rules that your company has not violated international law, as the Japanese government protects freedom of speech. Despite the fact that the court did not rule against you, do you pull the t-shirt from production to respect the feelings of Muslims, or do you continue to sell it? What did you base your decision on? What are the pros and cons of pulling the t-shirt from the shelves? e-1

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International Business

ISBN: 175031

7th Global Edition

Authors: John J. Wild

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