=+and market the computer in Europe, or (c) to set up a wholly owned subsidiary in Europe.
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=+and market the computer in Europe, or
(c) to set up a wholly owned subsidiary in Europe. Evaluate the pros and cons of each alternative and suggest a course of action to your CEO.
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Related Book For
International Business: Competing In The Global Marketplace
ISBN: 362548
8th Edition
Authors: Charles Hill
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