Discuss Unilever and its position in the FMCG industry in terms of the determinants of national competitiveness.
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Discuss Unilever and its position in the FMCG industry in terms of the determinants of national competitiveness. What are the roles of demand conditions; firm strategy, structure, and rivalry; factor conditions; and related and supporting industries in Unilever’s international success?.L01
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Related Book For 
International Business The New Realities
ISBN: 9781292303246
5th Global Edition
Authors: S. Cavusgil, Gary Knight, John Riesenberger
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