=+firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective
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=+firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong?
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Related Book For 
International Business Competing In The Global Marketplace
ISBN: 9781259929441
12th Edition
Authors: Charles Hill, G. Tomas M. Hult
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