H&M is targeting emerging markets such as China, Russia, and Saudi Arabia, which are often characterized by

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H&M is targeting emerging markets such as China, Russia, and Saudi Arabia, which are often characterized by distinctive cultures, lower incomes, and inexperience with leadingedge fashion. In terms of marketing program elements, what can management do to ensure that H&M succeeds in these markets? LOI1

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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