In September 2010, Wal-Mart announced that it was making a $4 billion bid for Massmart, the holding

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In September 2010, Wal-Mart announced that it was making a $4 billion bid for Massmart, the holding company of Game. Why was Wal-Mart entering the African market for the first time, and why was it choosing this entry mode? g3

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International Business

ISBN: 175031

7th Global Edition

Authors: John J. Wild

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In September 2010, Wal-Mart announced that it was making a $4 billion bid for Massmart, the holding

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International Business

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