John and Rose Wilson have developed quite a reputation in the al-fresco food business in Australia and New Zealand. They have established distributor deals for their marinades and rubs in 18 countries stretching as far as Japan. They focus on the stereotypical Australian-style barbeque experience and are now looking at launching their brand in the UAE and using that launch as a springboard into the broader Middle East market. The Wilsons have a developed export department in-house but need guidance and assurance about dealing with the UAE before they invest upwards of $1.2 million on the launch. In the role of an export and trade professional, provide the Wilsons with a broad outline of the factors they should take into account, such as tariffs and duty rates as well as product certification, labeling, and packaging. P-54