You are Vice President for International Sales at a pharmaceutical company based in your own country. Sales of some of your key products have slumped in recent years largely due to the fact that many of them no longer have enforceable patents and generic copies are being manufactured. In order to sustain the business in the short to medium term, the CEO has told you to find new markets in the region to dump excess production to keep the manufacturing plants busy until new drugs are ready for the market. Each year, the World Bank releases their

“Doing Business” report, which examines and compares business regulation for domestic firms in 190 economies. As you tend to operate via a local distributor or a number of distributors, this could provide a valuable insight into which markets are easier to target. Examine at least ten potential markets in your part of the world and rank them according to ease of doing business. What are the commonalities and differences in your top five target markets? P-54