=+manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a
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=+manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach
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International Business Competing In The Global Marketplace
ISBN: 9781259929441
12th Edition
Authors: Charles Hill, G. Tomas M. Hult
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