Market Entry Strategy Project. This exercise corresponds to the MESP online simulation. For the country your team

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Market Entry Strategy Project. This exercise corresponds to the MESP online simulation.

For the country your team is researching, identify any regional integration efforts in which the nation may be participating. What other nations are members? What economic, political, and social objectives drive integration? So far, what have been the positive and negative results of integration? How are international companies (domestic and nondomestic)

coping? Explain why companies’ coping strategies are, or are not, succeeding. Integrate your findings into your completed MESP report. LO1

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International Business

ISBN: 175031

7th Global Edition

Authors: John J. Wild

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