People need medications, but the poor often cannot afford them. Governments may not provide subsidies for health
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People need medications, but the poor often cannot afford them. Governments may not provide subsidies for health care and medications. Meanwhile, pharmaceutical firms focus their R&D on compounds likely to provide the best returns. What is the proper role of the following groups in addressing these dilemmas: national governments, branded pharmaceutical firms, and generic manufacturers?
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International Business The New Realities Plus Mymanagementlab With Pearson Etext
ISBN: 978-1292152943
4th Edition
Authors: S Tamer Cavusgil ,Gary Knight ,John Riesenberger
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