Suppose export customers of a consumer product are highly sensitive to price. However, the firm is experiencing
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Suppose export customers of a consumer product are highly sensitive to price. However, the firm is experiencing substantial price escalation in the market. What factors may be causing this situation? What can management do to reduce the harmful impact of international price escalation? LOI1
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Related Book For 
International Business The New Realities
ISBN: 9781292303246
5th Global Edition
Authors: S. Cavusgil, Gary Knight, John Riesenberger
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