Walk&Talk Inc. makes walkie talkies—handheld, portable, two-way radio transceivers. They are used in settings where mobile phone communications may be costly or impractical, including outdoor recreation, military, public safety, and business. Walk&Talk has been trying to export its products to various emerging markets and has enjoyed little success so far. You know a lot about emerging markets and have been anxious to share your views with Walk&Talk’s president, Mr. Roger Wilko. What strategies would you recommend Roger pursue in doing business with emerging markets? You conclude there is growing demand among small businesses and recreational users abroad. Explain how the firm should go about selling to emerging market customers.

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