What approaches could ABD employ to estimate the firms sales potential for markets in Europe and other

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What approaches could ABD employ to estimate the firm’s sales potential for markets in Europe and other affluent economies? Justify your answer.

This case was written by Myron M. Miller, Michigan State University

(retired), in association with Professor S. Tamer Cavusgil. ABD is a fictitious company.

LO.1

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International Business The New Realities Plus Mymanagementlab With Pearson Etext

ISBN: 978-1292152943

4th Edition

Authors: S Tamer Cavusgil ,Gary Knight ,John Riesenberger

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Question Posted: Jul 22, 2024 08:00 AM

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What approaches could ABD employ to estimate the firms sales potential for markets in Europe and other

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International Business The New Realities Plus Mymanagementlab With Pearson Etext

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