What are some of the fundamental issues that must be addressed in international advertising?

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International Business

ISBN: 272390

9th Edition

Authors: Ricky W. Griffin, Michael W. Pustay

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Question Posted: Apr 30, 2024 06:04 AM

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What are some of the fundamental issues that must be addressed in international advertising?

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International advertising presents several fundamental issues that must be carefully addressed to ensure effectiveness and cultural sensitivity Some of these key issues include Cultural Differences Cu...View the full answer

International Business

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