What is a distribution channel? What options does an international firm have in developing its channels?

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International Business

ISBN: 272390

9th Edition

Authors: Ricky W. Griffin, Michael W. Pustay

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Question Posted: Apr 30, 2024 06:04 AM

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What is a distribution channel? What options does an international firm have in developing its channels?

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A distribution channel refers to the pathway or route through which goods or services move from the manufacturer to the end consumer It encompasses al...View the full answer

International Business

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