What are the basic reasons why country operations would not embrace a new regional or global plan

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What are the basic reasons why country operations would not embrace a new regional or global plan (i.e., why the not-invented-here syndrome might emerge)?

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International Business

ISBN: 978-0470530658

8th edition

Authors: Michael Czinkota, Iikka A. Ronkainen, Michael H. Moffett

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Question Posted: May 30, 2018 04:57 AM

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What are the basic reasons why country operations would not embrace a new regional or global plan

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The typical reasons for the emergence of the NIH syndrome a...View the full answer

International Business

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