What factors related to brand and product names might influence a companys international product strategy?

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What factors related to brand and product names might influence a company’s international product strategy?

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International Business The Challenges Of Globalization

ISBN: 9781292450315

10th Global Edition

Authors: Kenneth Wild

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Question Posted: Mar 14, 2024 11:01 PM

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What factors related to brand and product names might influence a companys international product strategy?

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Section 1 Understanding Brand and Product Names Brand and product names play a crucial role in establishing a companys identity and differentiating its products from competitors They serve as a means ...View the full answer

International Business The Challenges Of Globalization

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