When company founder Kamprad decided to expand into China, he based his decision on his own intuition,
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When company founder Kamprad decided to expand into China, he based his decision on his own intuition, not on market research. Looking at IKEA’s current performance in China, did Kamprad’s decision pay off?
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Related Book For
International Business The Challenges Of Ization With Mymanagementlab
ISBN: 268107
8th Edition
Authors: John J Wild ,Kenneth L Wild
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