Which of the following would not be a step involved in a promotional campaign? a. Identify the

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Which of the following would not be a step involved in a promotional campaign?

a. Identify the target market

b. Determine the budget

c. Implement an integrated marketing communications plan

d. Determine the warehousing costs

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Better Business

ISBN: 9780136679745

6th Edition

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

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