Starbucks sends a text announcing that today is your double stars day. What kind of advertising strategy

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Starbucks sends a text announcing that today is your double stars day. What kind of advertising strategy is this an example of?

a. public relations

b. direct marketing

c. product marketing

d. personal selling

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Better Business

ISBN: 9780136679745

6th Edition

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

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Question Posted: Apr 09, 2024 03:00 AM

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Starbucks sends a text announcing that today is your double stars day. What kind of advertising strategy

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The example given where Starbucks sends a text announcing a double stars day is an example of b dire...View the full answer

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