Scandinavian and North American cultures have very similar cultural contexts, and yet H&M clearly failed to account
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Scandinavian and North American cultures have very similar cultural contexts, and yet H&M clearly failed to account for cross-cultural communications in their hoodie campaign for the United States. What are some of the factors that accounted for these cross-cultural differences?
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Related Book For 
Human Relations In Organizations Applications And Skill Building
ISBN: 9781265129552
12th International Edition
Authors: Robert N. Lussier
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