The cost of living in Mexicois substantially below that of Carters current locations. How would you go about developing a pay plan for your new manager if you decided to send an expatriate to Mexico? Afew years ago, Jack Carter took along vacation and Questions travelled to Mexico, his first long vacation since open-ing his business. What he found surprised him: He spent time in Mexico City and wassurprised at the lack of cleaning stores, particularly considering the amount of air pollution. Travelling north, he passedthrough Juarez, Mexico, and was similarly surprised by the scarcity of cleaning stores. As he drove back through Texas,toward home, he began to think about whether an opportunity existed for Carters Cleaning Centres. Jack wasseriously thinking about the possibility of expanding his chain of stores into Mexico.

Aside from the possible financial gains, heliked what he saw in Mexico. Expanding his business into a new environment also appealed to him. I guess entre-preneurship is in myblood, is the way he put it.

As he drove home to have dinner with Jennifer, he began to formulate the questions he would have to ask before deciding whether to expand abroad.