What are some cultural differences evident in your community? How does being aware of them give you the opportunity to be a more effective communicator? You live in an age in which most business is global. That means that at some point in your career, you may have an opportunity to attend a meeting in Japan, give a presentation in Australia, or create and present a training course via videoconference for an audience in Brazil.

Because more business is being conducted globally, knowing methods for effective presentations across cultures is extremely important.

Beginning with the presentation planning stage, you must be aware of how cultural practices and expectations of the audience are different from your own. Research the audience’s culture and plan for differences to ensure that your presentation is well received.