What are the implications of a high bounce rate for your site? What steps might you take to lower the bounce rate? Google Analytics is a free service from Google to track activity on your website to help you get to know your visitors. With Google Analytics, you can see who is visiting, where they come from, how they found your site, which pages they read, how long they stayed, what device they used to access your site, and how many bounced off after viewing only one page. After evaluating traffic patterns on your site, you can adjust content to increase activity. To help you learn how to use this tool, the Analytics Academy on Google’s website offers training.