Why was the photo gallery not effective for the target audience? You may need to research color associations in other countries to learn why the gallery was not an effective marketing tool. You work as a wedding planner for I Do Wedding Consulting. Your manager, Rachel, is proud of the way you communicate with clients to find out and provide exactly what they want for their wedding day. The company has recently expanded to include international clients, and Rachel has put you in charge of marketing the company’s services to Chinese couples who want a westernized wedding.