1. Herrenknecht uses different methods to sell its products to foreign countries. Describe the different distribution channels...

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1. Herrenknecht uses different methods to sell its products to foreign countries. Describe the different distribution channels and discuss why the specific channels are applied. What are the main advantages and disadvantages of other direct and indirect distribution channels?

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Strategic International Management Text And Cases

ISBN: 9783658078836,9783658078843

3rd Edition

Authors: Dirk Morschett ,Hanna Schramm Klein, Joachim Zentes

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