1. The decision-making process behind the selection of alliances and partners can be complex and challenging. Describe...

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1. The decision-making process behind the selection of alliances and partners can be complex and challenging. Describe the major risks and opportunities of international alliances using an example from Danone Group’s history.

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Strategic International Management Text And Cases

ISBN: 9783658078836,9783658078843

3rd Edition

Authors: Dirk Morschett ,Hanna Schramm Klein, Joachim Zentes

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