1. When the first airline alliance, Star Alliance, commenced in May 1997, scepticism was high. How do...

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1. When the first airline alliance, Star Alliance, commenced in May 1997, scepticism was high. How do you evaluate the overall success of alliances in the airline industry? What are the main internal and external factors for successfully establishing an airline alliance?

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Strategic International Management Text And Cases

ISBN: 9783834925350

2nd Edition

Authors: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

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