2. AB InBev enters foreign markets with different operation modes. Try to explain the choice of a...

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2. AB InBev enters foreign markets with different operation modes. Try to explain the choice of a specific operation mode based on market conditions and the importance of the market in AB InBev’s strategy. Provide an explanation and examples for each operation mode addressed in the previous question.

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Strategic International Management Text And Cases

ISBN: 9783658078836,9783658078843

3rd Edition

Authors: Dirk Morschett ,Hanna Schramm Klein, Joachim Zentes

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