3. Provide an overview of the tremendous expansion of the Accor business. Furthermore, pay special attention to

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3. Provide an overview of the tremendous expansion of the Accor business.

Furthermore, pay special attention to the accompanying market entry strategies and modes.

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Strategic International Management Text And Cases

ISBN: 9783834925350

2nd Edition

Authors: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

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