4. Nestl has been subject to several negative campaigns (so-called shitstorms) that highlighted unethical behaviour by the

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4. Nestlé has been subject to several negative campaigns (so-called “shitstorms”) that highlighted unethical behaviour by the company. What strategy did the company apply to deal with these campaigns? Do you think the brand was harmed?

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Strategic International Management Text And Cases

ISBN: 9783658078836,9783658078843

3rd Edition

Authors: Dirk Morschett ,Hanna Schramm Klein, Joachim Zentes

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Question Posted: Nov 07, 2024 07:02 AM

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4. Nestl has been subject to several negative campaigns (so-called shitstorms) that highlighted unethical behaviour by the

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Strategic International Management Text And Cases

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