1. Chapter 18, Pricing for International Markets, discusses the financial side of marketing, including currency fluctuations and...
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1. Chapter 18, “Pricing for International Markets,” discusses the financial side of marketing, including currency fluctuations and foreign exchange variations. Discuss the risks and benefits of financial activities outside the scope of traditional marketing.
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Related Book For 
Loose Leaf International Marketing
ISBN: 978-1266828836
19th Edition
Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham
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