1. Describe the Club Med experience for the international consumer. What are the elements of Club Med’s unique offering that cross cultural boundaries?

2. Do you think Club Med should perform a market research study for American consumers? If so, come up with a list of questions to ask or issues to explore. What would you like to know, and how would you ask the right questions to get that information?

3. If you answered “Yes” to a research study, what kind of methods (from those listed in Exhibit 4) do you think would be effective in performing the research?

4. Should Club Med offer the $200 internet “discount coupon” to its past customers for the upcoming booking season? What effect do you think it would have?