1. How should McDonalds respond when ads in some locations around the world promoting healthy lifestyles featuring...

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1. How should McDonald’s respond when ads in some locations around the world promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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