17. One of the first things companies discover about international patterns of channels of distribution is that

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17. One of the first things companies discover about international patterns of channels of distribution is that in most countries, it is nearly impossible to gain adequate market coverage through a simple channel-ofdistribution plan. Discuss.

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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Question Posted: Oct 26, 2024 02:00 AM

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17. One of the first things companies discover about international patterns of channels of distribution is that

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Loose Leaf International Marketing

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