2. Define strategic planning. How does strategic planning for international marketing differ from that for domestic marketing?

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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Question Posted: Oct 26, 2024 02:00 AM

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2. Define strategic planning. How does strategic planning for international marketing differ from that for domestic marketing?
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2. Define strategic planning. How does strategic planning for international marketing differ from that for domestic marketing?

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Loose Leaf International Marketing

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