2. Discuss any other alternatives that should be considered by Supreme Foods. Late in April 1993 Andre
Question:
2. Discuss any other alternatives that should be considered by Supreme Foods. Late in April 1993 Andre Belq had to prepare a budget for Spurt, a fruit-flavored concentrate that could be sprayed into a glass of water to produce a fruit-flavored beverage. The budget, which had to include forecast costs and revenues for Spurt for 12 months beginning 1 June 1993, was due on 15 May. The budget could include: (1) costs for further consumer research,
(2) expenditures for a test market based on a tentative plan that had been submitted to Mr Belq by the firm’s advertising agency, or (3) forecast revenues and costs for a national introduction in the United States.
The company Supreme Foods of France (SFF) is a vertically integrated multinational firm that produces and markets a wide variety of convenience and commercial foods throughout western Europe. In addition, the company sells a variety of specialty products in the United States. These products are usually sold in the gourmet section of supermarkets.
Step by Step Answer:
International Marketing And Export Management
ISBN: 9780273743880
5th Edition
Authors: Gerald Albaum, Edwin Duerr