2. What are the advantages and disadvantages in Primex’s requirement for having payment in advance, and for having a bank handle incoming payments? Primex Marketing, Inc., formed in 1982, is an international niche marketer of Roleez® wheels and a limited line of products using the wheels. The patented wheels use very low pressure, soft, wide, and pliable tires mounted on flanged hubs to disperse the weight of a load over a wide surface area. This permits carts, dollies and wheelchairs equipped with the wheels to be moved easily over sandy beaches and soft soil where regular wheels sink into the ground. The wheels also offer a level of protection to muddy turf and environmentally sensitive terrain.

Most of Primex’s wheels are sold to other manufacturers for use in making sports, recreation, industrial, construction, and health assistance equipment. In addition to the Roleez® wheels Primex manufactures and markets a limited line of products using its wheels.

These include push carts, sports caddies, four and six wheel dollies for moving jet skis, and two wheel carts and totes for canoes and kayaks using its wheels.

The company also sells winch kits, hitch kits, and lowpressure tire gauges.

Resorts, and companies that supply products to them, are an important market for Primex. The resorts use large numbers of carts and dollies that must be operated over beaches and rough terrain in providing services to guests. Wheelchair manufacturers are another growing market, and additional uses in the industrial and construction sectors offer great potential.

In addition to continuing to provide quality products and service, on time and economically, the company has four additional marketing objectives. In order to continue to grow and to increase profitability, it is working to: (1) locate additional customers for its present products in current types of use; (2) find additional applications for its products; (3) develop modifications and innovations of present products for existing and new customers; and (4) extend its line of end products.

Mr Peter J. U. Reich, the president of Primex and the related company, Roleez Wheels, Inc., is an entrepreneur with a global view of all functions including marketing, manufacturing and distribution. Brought up and educated in what was then East Germany, he moved to West Germany. Working for companies there, then in Canada, and finally in the United States, he developed personal contacts in a number of countries. He also began to explore new business opportunities.