3.11 Should an economically integrated region be considered as one market area? Explain your answer. Would your
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3.11 Should an economically integrated region be considered as one market area?
Explain your answer. Would your answer vary for the European Union in contrast to, say, ASEAN?
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International Marketing And Export Management
ISBN: 9780273743880
5th Edition
Authors: Gerald Albaum, Edwin Duerr
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