3.6 What is the self-reference criterion and how should the international marketer apply it? Explain.

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International Marketing And Export Management

ISBN: 9780273743880

5th Edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Oct 08, 2024 04:01 AM

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3.6 What is the self-reference criterion and how should the international marketer apply it? Explain.
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3.6 What is the self-reference criterion and how should the international marketer apply it? Explain.

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International Marketing And Export Management

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