4. The broad issue facing McDonalds U.K. is the current attitude toward rising obesity and increasing government

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4. The broad issue facing McDonald’s U.K. is the current attitude toward rising obesity and increasing government regulation. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the problems.

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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