7. Assume that you are the director of international marketing for a company producing refrigerators. Select one

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7. Assume that you are the director of international marketing for a company producing refrigerators. Select one country in Latin America and one in Europe and develop screening criteria to use in evaluating the two countries. Make any additional assumptions that are necessary about your company.

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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