Choose a country from three of the regions presented in Table 6.7.

Using the Internet, collect as much information as you believe is needed to identify the potential for market segments based on age,

income, and product usage for the following products:

• bottled water
  iPod or similar device
  frozen pizza to be baked at home
  life insurance

Table 6.7

Transcribed Image Text:

Nation Belgium Per Capita Income (2011 PPS per day) Life Expectancy from Gini Coefficient Birth Index $48.90 81.0 27.7 Brazil $19.30 75.3 51.3 Chile $21.60 79.3 47.7 Colombia $14.30 74.4 50.8 Denmark $51.90 80.7 28.2 Ethiopia $3.70 65.0 65.5 Greece $21.70 81.0 36.0 Russian Federation $22.40 71.2 37.7 Turkey $18.70 75.8 41.9 United States $68.90 78.7 41.5