Coca-Cola has an online virtual vendor at www.virtualvender.cocacola.com/. Look at the products it sells in at least
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Coca-Cola has an online virtual vendor at www.virtualvender.cocacola.com/. Look at the products it sells in at least three countries from each continent. How do these products reflect differences in culture between these countries?
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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