Coca-Cola has an online virtual vendor at www.virtualvender.cocacola.com/. Look at the products it sells in at least

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Coca-Cola has an online virtual vendor at www.virtualvender.cocacola.com/. Look at the products it sells in at least three countries from each continent. How do these products reflect differences in culture between these countries?

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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