Could VISA easily deploy its promotional resources to other lucrative sports sponsorships and send a message to

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Could VISA easily deploy its promotional resources to other lucrative sports sponsorships and send a message to the world about FIFA's unethical behavior?

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Ethics In Marketing International Cases And Perspectives

ISBN: 9781138648098

2nd Edition

Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris

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