Could VISA easily deploy its promotional resources to other lucrative sports sponsorships and send a message to
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Could VISA easily deploy its promotional resources to other lucrative sports sponsorships and send a message to the world about FIFA's unethical behavior?
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Related Book For
Ethics In Marketing International Cases And Perspectives
ISBN: 9781138648098
2nd Edition
Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris
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