Create a complete international marking plan for one of the following companies: Japanese company seeking to export

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Create a complete international marking plan for one of the following companies:

  • Japanese company seeking to export rice to other Asian countries
  • Italian automobile company seeking to sell fuel-efficient cars in Africa
  • Information technology software company in India seeking to expand to Australia
  • Spanish winery seeking to enter markets in Central America
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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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