Critically comment on LOrals global brand-management strategies. Do you think LOrals strategies were primarily responsible for its

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Critically comment on L’Oréal’s global brand-management strategies. Do you think L’Oréal’s strategies were primarily responsible for its impressive financial performance? What other factors have helped the company remain profitable for over two decades?

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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