Define the following terms: global marketing management licensing corporate planning franchising direct exporting joint venture strategic planning

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Define the following terms:

global marketing management licensing corporate planning franchising direct exporting joint venture strategic planning global market concept indirect exporting SIA tactical planning

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International Marketing

ISBN: 9780073380988

14th Edition

Authors: Philip R Cateora

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Question Posted: Oct 23, 2024 03:01 AM

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Define the following terms: global marketing management licensing corporate planning franchising direct exporting joint venture strategic planning

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International Marketing

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