Describe the main characteristics of the industrial buyer.

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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Question Posted: Jan 21, 2024 12:23 PM

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Describe the main characteristics of the industrial buyer.

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An industrial buyer also known as a businesstobusiness B2B buyer is a person or organization that purchases goods and services for use in the producti...View the full answer

International Marketing

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